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Prostoria Catalogue

Art Direction for Prostoria, 2021

In an another collaboration with Prostoria, Grupa was put in charge of art direction for the company's 2021 catalogue. The project involved of a series of styled depictions of the company’s sofas, tables, shelving systems, and armchairs, contrasted with artworks made by famous Croatian visual artists of the 20th century, including pieces by the abstract painter Julie Knifer and modernist sculptor Vojin Bakic.

In order to complement the strong and clean outlines of furniture pieces and the selected artwork, we also designed custom carpets for the editorial photo-shoot. We combined all these elements to create a consistent vision presenting Prostoria as a home-grown purveyor or contemporary product design which also included a subtle nod to our creative and cultural heritage.