Northern Lights

Sweden's top set designer and photographer reimagine Grupa products

We kicked off 2022 with an amazing photo series which saw some of our most popular products incorporated into carefully staged settings imagined by the acclaimed Stockholm-based interior stylist and set designer Saša Antić.

Given free reign to create scenes reflecting the timeless quality of our lighting fixtures, Saša came up with clean and abstract compositions which perfectly blend our lamps Arigato, Igram, and Baluna with an exquisite selection of accessories and sculptural objects, as well as mid-century design classics which never go out of style.

The series, staged in Saša's own gallery in the bohemian area of Södermalm, was shot by photographer Fredrik Sweger who frequently works with major Swedish magazines and design studios. Once again, Fredrik showed his ability to infuse still life images with a deep sense of atmosphere, which this time resulted in a slightly surrealist but dynamic mood.